WSU Research Foundation

Keynote Speakers:

Paul M. Zankowski , commissioner, Plant Variety Protection Office
Karen M. Hauda , patent attorney-advisor, USPTO, Office of International Relations

Conference participants:

Dave Allan , fruit grower-eastern Washington, Allan Bros/Yakima Valley Orchards

Bruce Barritt , scientist, WSU Tree Fruit Research and Extension Center
"Breeding to Branding: Commercializing WSU Apples"
"Developing Unique and Consumer Friendly Apples at Washington State University"

Alan Bennett , Executive Director from PIPRA
"Commercialization Issues in Biotechnology: GM Varieties and the Future of Biotech"

John Browse , scientist and professor, Institute of Biological Chemistry, WSU
"Engineering the Chemical Factories of Oilseeds"

James Calissi , former general manager, Okanagan Plant Improvement Company (PICO)
"Managing Branding"
" Gaining a Competitive Advantage through the use of IP Protection"

James Cook , scientist, professor and dean emeritus, College of Agricultural, Human & Natural Resource Sciences, WSU
"The "Other Shoe" to Being Legal: Federal Regulatory Oversight"

Kim Kidwell , scientist and professor, Department of Crop and Soil Sciences, WSU
"Plant Breeding"

Rachel Krevans , partner, Morrison & Foerster, LLP
"Infringement of PVP, Patents, and Trademarks: Is Enforcement Worth It?"
"Recent Developments in IP Law: Practical Implications for Plant Breeders and Plant Biotechnologists"

Norm Lewis , director, Institute of Biological Chemistry, WSU
"Engineering phenylpropanoid metabolism in plant (cell walls): Challenges and opportunities for biofuels"

Pat Moore , scientist, WSU Puyallup Research and Extension
"Strawberry and Raspberry Breeding at WSU Puyallup"

Rosemary Tarlton , partner, Morrison & Foerster, LLP
"General Methods of Plant Protection: Basic Discussion on PVP, Plant, Utility Patents, Varietal Names, and Trademarks"
"Brand-Building Through use of Trademarks, Collective Membership Marks, and Certification Marks"

Michael Ward, partner, Morrison and Foerster, LLP
"U.S. Intellectual Property Protection For New Plant Varieties"
"Commercialization Issues in Ag Biotech-Patent Issues"

Diter von Wettstein , scientist and R.A. Nilan distinguished professor, Department of Crop and Soil Sciences, WSU
"Alcohol from Biomass"



Commercialization of Plant Research, The Toolbox



November 2, 2006
Pullman, Washington

Conference Agenda

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